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True North Finder

Helping You Find Yours

“Rule of thumb: The more important a call or action is to our soul's evolution, the more Resistance we will feel toward pursuing it.”
- Stephen Pressfield

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The Professional Skill: Why Every Teen Needs a Strong Professional Foundation

The One Skill AI Can’t Replace — and Why Your Teen Needs It Now

The One Skill AI Can’t Replace — and Why Your Teen Needs It Now

See what our clients say about us

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Frieda van der Merwe expertly guides individuals and businesses to achieve success, drawing on 30 years of HR experience, half of that spent at the executive level.

With advanced degrees in Psychology, Political Science, and Labour Law, she has advised global firms like PwC, Pepsi, and Emirates Group.

She has mastered geographic- and industry-specific nuances through extensive expertise across the globe.

Get your complimentary, no-obligation consultation today.

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Discover your path

Our Services

For Individuals

Services For Individuals

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Job Interview Preparation

Prepare to enter your job interview with confidence.

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Career Growth For Adults

Design the career you want.

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Executive & Leadership Coaching

Evolve your leadership: inspire, transform, thrive.

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Career Coaching For Teens & Young Adults

Guiding teenagers and young adults to their future success.

Group Career Coaching For Teens & Young Adults

Coming soon.

Parent Teen Coaching

Building bridges and reconnecting when it matters most.

Design The Life You Want

Break down, visualise, and design the life YOU want.

Psychometric Analysis

Understand and develop your strengths.

Shadowmatch*

Shadowmatch analyses habits and behaviours for career planning, subject selection, relationships, and more.

*Shadowmatch is a registered trademark.

Services For Individuals

Services For Businesses

Executive & Leadership Coaching

Evolve your leadership: inspire, transform, thrive.

Soft Skills & Sales Training

Highly individualised training in: conflict; stress management; customer care; sales; diversity, equity, inclusion & accessibility.

Psychometric Analysis

For recruitment; team dynamics; skills for managers; and conflict resolution.

Team Building

Foster teamwork, enhance collaboration, leverage strengths, and drive exceptional efficiency.

Shadowmatch*

Support employees and teams with Shadowmatch.

*Shadowmatch is a registered trademark.

Contact Us

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DALL·E 2024-11-22 14.28.28 - An impressionist-style painting of someone's hands resting on

“Frieda helped me restore my confidence in myself. She guided me to design a course for my future and best possible self. Frieda's industry knowledge and network from a careers perspective, as well as her intuition, empathy, and wisdom is unparalleled. Plus, we laugh a lot!”

Bianca, UK

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